Chief Marketing Officer

Marketing feels like guessing when customers shift faster than campaigns.

Our proprietary KNIFE EDGE framework helps CMOs map the market opportunity to ICPs and campaigns, understand customer motivations, and create targeted strategies that convert to pipeline.

Knife Edge CMO Framework

Growth Architecture


Demand Generation Benchmarks

Lead Flow KPIs
Channel Spend Optimization 



Market Intelligence


Qualitative Voice-Of-Customer
ICP TAM
Messaging Competitive Landscape


ICP Differentiation


Customer Targeting Schemas
Messaging Matrices
ROI/Proof Points


How We Work With CMOs

We work alongside CMOs as a fractional part of their leadership team, rapidly diagnosing gaps in messaging, segmentation, and demand generation. Our structured frameworks turn insights into actionable strategies that align marketing with revenue goals.

The result:  measurable, high-impact growth delivered efficiently.

What CMOs are saying about us

Learn More About How CMOs Leverage Our Knife Edge Framework.

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